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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/6da4487f-1e2b-4452-8448-2ac5e704a130/Screenshot+2023-02-17+at+3.46.20+AM.png Writing - Marketers: Is AI Going To Take Our Jobs? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.prasidpathak.com/writing/airframe-labs-helping-startups-soar monthly 0.5 2023-02-07 https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/f13ed913-7694-4bd4-acc8-ec1bdcdee2bc/Leadership+Blog+-+New+Dimensions+%288%29.png Writing - Airframe Labs: Helping Startups Soar - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.prasidpathak.com/writing/a-marketing-crash-course-from-k-pop monthly 0.5 2023-01-20 https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/593c6c8d-d6a8-471a-a4f8-a889f327ec0b/Blackpink_Lisa Writing - 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Elon Bought the Wrong Town Square: Reddit (not Twitter) is the Future of Social Discourse - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/5412e127-24ab-4b35-a03c-3a8f2c450dad/reddit-downvotes.png Writing - Elon Bought the Wrong Town Square: Reddit (not Twitter) is the Future of Social Discourse - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/bf540cfb-a09b-46d4-954d-5d87ed3e0bd3/elon-musk-twitter-dying.png Writing - Elon Bought the Wrong Town Square: Reddit (not Twitter) is the Future of Social Discourse - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.prasidpathak.com/writing/9xrtf2540pooc8lh3tk04nfmootbqt monthly 0.5 2022-06-08 https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1651091295537-9F0EMNVAGLX1MQV37DO1/Scale+Without+Sacrificing+Speed Writing - Scale Without Sacrificing Speed: 7 Steps to Transition from a Functional Org into a Pod Structure - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/c565685c-5ec5-433c-acf5-597abaadc9ab/Screen%2BShot%2B2020-06-17%2Bat%2B1.18.56%2BPM.png Writing - Scale Without Sacrificing Speed: 7 Steps to Transition from a Functional Org into a Pod Structure - Make it stand out Source: https://www.prasidpathak.com/writing/6-rules-for-building-growth-into-your-startups-operating-system https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/a7380c9f-354d-4afd-9b85-002e9b1f9e00/two+pizza+rule.jpeg Writing - Scale Without Sacrificing Speed: 7 Steps to Transition from a Functional Org into a Pod Structure Think about a pod as a small core group of people for whom this pod is their #1 priority for an extended period of time. Smaller teams are focused on efficiency, devoting their time to what needs to be done instead of managing timetables and updating people. This is the principle behind the growth and innovation of Amazon Web Services (AWS). "We try to create teams that are no larger than can be fed by two pizzas. We call that the two-pizza team rule," said Jeff Bezos. This setup improves collaboration between team members and communication between different teams, allowing the company to leave the siloed organization approach. https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1a4b267b-6460-45d9-a7c6-5e5093e1bca0/functional+vs+cross-functional.jpeg Writing - Scale Without Sacrificing Speed: 7 Steps to Transition from a Functional Org into a Pod Structure - Make it stand out Source: https://medium.com/swlh/how-a-people-first-approach-will-help-your-pod-succeed-d0ee19fe438c https://www.prasidpathak.com/writing/what-got-you-here-wont-get-you-there-how-to-scale-a-startup-from-100-to-500-people monthly 0.5 2022-04-29 https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/bd9bc197-bbf3-4936-8b48-55a15477ef3e/KPI+Pyramid.png Writing - What Got You Here Won’t Get You There: How to Scale a Startup from 100 to 500 People - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/7be1299e-ac33-4350-96ed-7372c97c6271/Leadership+Blog+Main+Image+Template.png Writing - What Got You Here Won’t Get You There: How to Scale a Startup from 100 to 500 People - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.prasidpathak.com/writing/open-sourcing-my-performance-review-for-early-stage-startup-leaders monthly 0.5 2022-04-19 https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/ec25f8a4-2be3-4ada-b9b3-6b9f8958b50e/Open-Sourcing+My+Performance+Review+Process+for+Early-Stage+Startup+Leaders+%283%29.png Writing - Open-Sourcing My Performance Review Process for Early-Stage Startup Leaders - Make it stand out Open-Sourcing My Performance Review Process for Early-Stage Startup Leaders https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/dacb8bd3-7ad3-48b5-88a7-022918dac26c/Prasid-NPS-Results.png Writing - Open-Sourcing My Performance Review Process for Early-Stage Startup Leaders - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/45922465-8a13-4d8b-9382-a85783159730/Prasid-NPS-Survey.png Writing - Open-Sourcing My Performance Review Process for Early-Stage Startup Leaders - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.prasidpathak.com/writing/7-people-management-principles-for-startups-and-scale-ups monthly 0.5 2022-02-23 https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/58c6c69e-8a1e-4dad-98d8-84880fd43a39/7+people+management+principles.jpg Writing - 7 People-Management Principles for Startups and Scale-Ups - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1f67153c-43ec-4d42-bf60-38de5567db4f/talentattitudeskillsexperience.jpg Writing - 7 People-Management Principles for Startups and Scale-Ups - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/33574a18-ea49-4c62-89df-34b8737341f0/higherfollowthrough.jpg Writing - 7 People-Management Principles for Startups and Scale-Ups - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.prasidpathak.com/writing/the-fractional-cmo-toolkit-scaling-myself-across-3-startups monthly 0.5 2022-02-16 https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1631116578386-B49P1HG8GQHOLDENF2FI/superhuman+logo.png Writing - The Fractional CMO Tech Stack: Scaling Myself Across 3 Startups - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1633456976581-C79Z6UU3C7P6ZAZX2XQ3/V1aUc-7O.jpg Writing - The Fractional CMO Tech Stack: Scaling Myself Across 3 Startups - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1633458029988-M22WMZLGK3L5LSVEW2MY/download+%281%29.png Writing - The Fractional CMO Tech Stack: Scaling Myself Across 3 Startups - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1633456740984-8Q9AAD2Y2IP54WUHYRBZ/The+Difference+between+a+Financial+Model+and+a+Growth+Model%2C+and+Why+You%E2%80%99ll+Need+Both+%281%29.png Writing - The Fractional CMO Tech Stack: Scaling Myself Across 3 Startups - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1632425795454-9PGVY6XGFN1QJ4YF6QJG/download+%288%29.jpg Writing - The Fractional CMO Tech Stack: Scaling Myself Across 3 Startups - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/518bff89-9730-4cbf-a82c-70139d709e93/Screen+Shot+2022-02-16+at+3.53.43+PM.png Writing - The Fractional CMO Tech Stack: Scaling Myself Across 3 Startups - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1633456867587-KSD5T2NH692DAUE17FZA/asana-logo-logo.png Writing - The Fractional CMO Tech Stack: Scaling Myself Across 3 Startups - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1633457238592-P525U28L40MKS1YYF93F/download+%2810%29.png Writing - The Fractional CMO Tech Stack: Scaling Myself Across 3 Startups - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1631116767331-AOU0ZUZOWEW9J5WBTDV5/1Password%2B7%2Bicon.png Writing - The Fractional CMO Tech Stack: Scaling Myself Across 3 Startups - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.prasidpathak.com/writing/9-best-podcasts-for-startup-marketing-leaders monthly 0.5 2022-01-31 https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1631043318536-UHIAOCE6QPAWO0FJNVGM/the+growth.jpg Writing - Ranked: The 9 Best Podcasts for Startup Marketing Leaders in 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1631042096289-NTCIHZOD3AI4DETGKT4A/Podcast+table.PNG Writing - Ranked: The 9 Best Podcasts for Startup Marketing Leaders in 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1630524163914-59MFZCSWUHHXEI0Q13DB/exit+strategy.jpg Writing - Ranked: The 9 Best Podcasts for Startup Marketing Leaders in 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1630525899610-GW41WWNAFA68FGS11MSF/trade+offs.jpg Writing - Ranked: The 9 Best Podcasts for Startup Marketing Leaders in 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1630524699993-EIIBMIGOAM9FYBLCR0NX/OV+Build.jpg Writing - Ranked: The 9 Best Podcasts for Startup Marketing Leaders in 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1630524821131-EDU1KKUG0YI12ED7QYFS/Pivot.jpg Writing - Ranked: The 9 Best Podcasts for Startup Marketing Leaders in 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1630525046266-2UKR6UU84TM2AJJPJWHD/my+first+million.jpg Writing - Ranked: The 9 Best Podcasts for Startup Marketing Leaders in 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1630523795383-IFYB1U87XQ1Z8Z43UFUF/Animalz+podcast.png Writing - Ranked: The 9 Best Podcasts for Startup Marketing Leaders in 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/cdf448b3-064e-40c6-8d2f-d77468d2ada4/The+9+Best+Podcasts+for+Growth+Marketers+in+2021+%284%29.png Writing - Ranked: The 9 Best Podcasts for Startup Marketing Leaders in 2022 - Ranked: The 9 Best Podcasts for Growth Marketers in 2021 Ranked: the 9 Best Podcasts for Startup Marketing Leaders in 2022 https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1630523246534-7JXO88TP2EZ74GVG1LW8/Tim+Farriss.jpg Writing - Ranked: The 9 Best Podcasts for Startup Marketing Leaders in 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1630525702212-QA0ANG7GFZKEJ7WPTUOB/startup+marketing+stories.jpg Writing - Ranked: The 9 Best Podcasts for Startup Marketing Leaders in 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/f2d228be-9304-4f90-b8bc-d5de1e895dc9/Top+5+Best+Podcasts+for+Marketing+Growth+Leaders+in+2021+%284%29.png Writing - Ranked: The 9 Best Podcasts for Startup Marketing Leaders in 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1630524440040-63NWHN95A54MMPM8SMQ2/hacks+on+tap.jpg Writing - Ranked: The 9 Best Podcasts for Startup Marketing Leaders in 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1630523960326-561N4UWQ1GYLQ0CU5MX6/masters+of+scale.png Writing - Ranked: The 9 Best Podcasts for Startup Marketing Leaders in 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1630526205731-HN6EJO5ZC3TSKJ7VW1ZK/httotw.png Writing - Ranked: The 9 Best Podcasts for Startup Marketing Leaders in 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1630526498468-52TH0Q3PIISN2FJTZO3W/a16z.jpg Writing - Ranked: The 9 Best Podcasts for Startup Marketing Leaders in 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.prasidpathak.com/writing/perfect-your-marketing-interview-projects monthly 0.5 2021-07-09 https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1600811441326-7OX5EFCDUZ5XUXEU2KF7/image-asset.jpeg Writing - 9 Ways to Perfect Your Marketing Interview Projects https://www.prasidpathak.com/writing/why-you-should-invest-in-growth-ops-right-now-not-sales-ops-or-marketing-ops monthly 0.5 2020-11-13 https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1591288790651-U22IGBGSNIAAYW3S3SAF/marketing-technology-landscape-2019-slide.jpg Writing - Why You Should Invest in Growth Ops Right Now, Not Sales Ops or Marketing Ops Image Source https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1593615968022-ZMTMVWXPEUSGOP2FXRSA/Screen+Shot+2020-07-01+at+9.54.29+AM.png Writing - Why You Should Invest in Growth Ops Right Now, Not Sales Ops or Marketing Ops The growth ops stack that enabled Shaan Rupani at Fair to lower CAC by 90% https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1593803230356-P6PCTSVW7VMWUHJ5HGSF/holy+growth+hack+batman+2.jpg Writing - Why You Should Invest in Growth Ops Right Now, Not Sales Ops or Marketing Ops https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1591309451629-OB5RQ4YCO6XKTLXAQ4XK/Screen+Shot+2020-06-04+at+3.07.56+PM.png Writing - Why You Should Invest in Growth Ops Right Now, Not Sales Ops or Marketing Ops Segment delighted live-chat prospects by sending them a cup of coffee via Postmates | Source https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1591372153170-TK41ZKKWBYF1RTXGRIH0/AIDA.png Writing - Why You Should Invest in Growth Ops Right Now, Not Sales Ops or Marketing Ops Image Source | I’ll leap at any chance to bring my man-crush Alec Baldwin into the conversation https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1591288562550-EMAL06R1JPOL9OOXRF56/silver-pipes-2310904+copy.jpg Writing - Why You Should Invest in Growth Ops Right Now, Not Sales Ops or Marketing Ops Image Source https://www.prasidpathak.com/writing/6-rules-for-building-growth-into-your-startups-operating-system monthly 0.5 2021-09-28 https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1586369547183-OWLN4GUFAE5QS9EG6P0O/137051.jpg Writing - 6 Rules for Building Growth into Your Startup’s Operating System https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1592458547928-3ZBA5YCL0ATTQBGD6QPO/Screen+Shot+2020-06-17+at+1.18.56+PM.png Writing - 6 Rules for Building Growth into Your Startup’s Operating System Above: the structure we started out with at Rafter, SoFi, and Bloc. Below: hypothetical squad approach, resembles structure at Codecademy https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1592865620685-G63KW6HRYU6YUN5QWX17/macro-1452986_1920%252Bcopy.jpg Writing - 6 Rules for Building Growth into Your Startup’s Operating System Image Source https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1592451802677-LU91LWHJ8YRRO1J67TLN/C770F511-180C-4F24-A26D-7E18FEC0E3C8.jpg Writing - 6 Rules for Building Growth into Your Startup’s Operating System Lewis Black is my spirit animal https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1592458043601-E8U2WHHHS8978AFYCG8B/6CA60380-31E7-46CB-9B73-EAB9F36F6310.png Writing - 6 Rules for Building Growth into Your Startup’s Operating System https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1592458096169-E5JR8BKHRRHMRM0QNH96/Screen+Shot+2020-06-03+at+6.17.35+PM.png Writing - 6 Rules for Building Growth into Your Startup’s Operating System Prasid’s Growth Playbook Template for Project Prioritization https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1592498658616-S5BRR0MGUTUJCB2QASNM/Screen+Shot+2020-06-18+at+11.43.57+AM.png Writing - 6 Rules for Building Growth into Your Startup’s Operating System https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1592451697761-2OR4P145J0TVRJZOQ35P/and+scene.gif Writing - 6 Rules for Building Growth into Your Startup’s Operating System https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1592445914528-49DPSOU0Q70VNS43L0GL/giphy.gif Writing - 6 Rules for Building Growth into Your Startup’s Operating System How I Imagine our Growth Squad https://www.prasidpathak.com/writing/what-we-can-learn-from-ubers-rebrand monthly 0.5 2020-05-06 https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1586369547183-OWLN4GUFAE5QS9EG6P0O/137051.jpg Writing - 8 Lessons From Uber’s Rebrand 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I’m a startup CMO. Most recently I was CMO at EasyKnock: we believe working class Americans have been shut out of traditional banking, and aim to help them achieve financial success, starting with home equity loans. Prior to EasyKnock I was Head of Marketing at Codecademy. As software has eaten the world, millions of jobs have been transformed and now require technical skills. I led the refresh of Codecademy’s brand, product lines, and pricing strategy, driving a 500% increase in revenue and helping millions of people learn to code and upgrade their career. Prior to Codecademy I was Head of Marketing and Sales at Bloc. I helped Bloc grow revenues 2000% in three years and helped thousands of people find more fulfilling careers (noticing a theme?). Bloc was acquired by Thinkful and is now a part of ed-tech behemoth Chegg. Before Codecademy I was Director of Marketing at SoFi. I was responsible for launching SoFi at the nation’s top 75 universities and growing loan originations from $2MM to $200MM. I began my career as part of Microsoft’s marketing leadership rotation before joining the public sector marketing team. I worked on a number of products (Office, Xbox, and SaaS) and within various channels (OEM, Retail, Enterprise, and Microsoft’s first-ever D2C ecommerce store). I do startups because I’m a builder. And I write because I’m a helper. Also, it’s cheaper than therapy. Onward. https://www.prasidpathak.com/home daily 1.0 2023-06-13 https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1686691953216-8WIKUN5DTE2U7ZXIEWQQ/CD_Horizontal_Logo_Blk+%281%29.png Home https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1686691953193-17B9ZQVES8FS3QW1HDCO/sofi+logo+black.png Home https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1686691953950-28HCJNFPI33J0N25PFT5/microsoft-logo-black-and-white.png Home https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1686691954073-WY1VMJPW5HBXF9QJDR5Y/codecademy-logo-black-and-white.png Home https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1686691954674-JX5D5B63WHYEN1ORQMDB/Untitled+%28585+%C3%97+170+px%29.png Home https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1686691954768-4PWTI34OQUPTHC4OHAVL/Mirror%2Blogo%2B.png Home https://images.squarespace-cdn.com/content/v1/5e7106a19a66d644b0a2108d/1586450089240-1HI5EK1ML42WQNADMWOH/IMG_4966+4.jpg Home - I grow companies. Marketing has evolved. As software has eaten the world, marketing has become more measurable, and we can now hold marketing teams accountable for revenue. We’re seeing the emergence of a new type of CMO, a Growth CMO, who leverages technology and data to grow revenue in a predictable, measurable way. At the same time, thanks to platforms like AWS, Stripe, FBA, and Bubble, the cost of creating new products has dropped dramatically. It used to be that product innovation was a defensive moat, but that’s no longer as true. This shifts the burden of differentiation and defensibility from product to growth. The team that can capture the market quickly and cost-efficiently wins. I’m a Growth CMO. I work with startups like Pencil (recently accepted into YC), scale-ups like MIRROR (acquired by Lululemon), and large enterprises like Twilio. Before consulting, I was a 5-time startup Head of Marketing, held P&L responsibility, and also led teams at Microsoft and SoFi. I work with startups to put the right data and technology in place to create measurability and accountability for revenue. Then I hold myself and my team accountable for growth. My writing has been featured in TechCrunch, VentureBeat, and Business Insider. Most writing on startups and growth is unoriginal and overly-broad. The writing you’ll find here makes new arguments, and offers specific examples. Accordingly, the posts here are long, infrequent, but hopefully worth the wait. I do startups because I’m a builder. I write because I’m a teacher. If you’re a startup ready to grow, get in touch. https://www.prasidpathak.com/contact daily 0.75 2022-11-07