Prasid Pathak

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Startup Marketing in the Messy Middle

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Prasid Pathak

Are You Just a Director of Marketing, or Are You a CMO?

November 7, 2022 Prasid Pathak

Let’s take a look at what sets CMOs apart from VPs of Marketing and other marketing leadership roles.

How to Be Successful in Your First Engagement as a Fractional CMO

October 31, 2022 Prasid Pathak

Over the past 3 years, I’ve served as a fractional CMO or a marketing consultant to 8 growth-stage startups—and I’ve been offered a full-time role during almost every engagement. If you’re looking to take on a fractional CMO role, here’s some advice to help you set yourself up for success.