Currently, there's no blueprint for businesses or degrees for individuals who want to pursue RevOps. The best way to learn about revenue operations is by learning from practitioners and experts in the field—and here are the Top 10 influencers you can follow for insightful, practical content on all things RevOps.
Read moreAre You Just a Director of Marketing, or Are You a CMO?
Let’s take a look at what sets CMOs apart from VPs of Marketing and other marketing leadership roles.
Read moreScaling Back on Hiring? Invest in Growth Ops to Keep Scaling
Being resource-constrained creates opportunities to improve productivity and efficiency, making an organization more competitive. Here’s how can you ensure that your revenue org will reap the benefits of this process.
Read moreWhat Got You Here Won’t Get You There: How to Scale a Startup from 100 to 500 People
Once a startup transitions into a mid-sized business, it would most likely encounter a host of problems that are unique to that phase, including leadership and organizational issues. Here’s how scale-ups can prevent some of the most common growth issues from forming in the first place.
Read moreWhy You Should Invest in Growth Ops Right Now, Not Sales Ops or Marketing Ops
Most startup growth advice focuses on companies that are already at huge scale: marketplaces like Uber, freemium models like Dropbox, DTC brands with war chests like Casper's. It’s easy to come away from with an acquisition-at-all-costs approach that can be unsustainable.
If you work at a growth-stage startup, there’s a secret weapon you may be overlooking that’s helped startups like Segment and Codecademy grow fast but also with capital-efficiency. Used well, this growth lever can even become a strategic weapon against the competition. So who is this unsung hero?
Growth Ops.
In this post I’ll cover:
What is Growth Ops?
What are the revenue outcomes that a focus on growth ops can help you unlock?
Why you should prioritize growth ops ahead of lifecycle marketing, sales ops, and product ops
An example from Segment of how growth ops can be a strategic weapon vs. your competition
An example of how growth ops reduced Fair’s CAC by 90%
An Example of how I used growth ops to lower our CAC while doubling our customers in 6 months