Currently, there's no blueprint for businesses or degrees for individuals who want to pursue RevOps. The best way to learn about revenue operations is by learning from practitioners and experts in the field—and here are the Top 10 influencers you can follow for insightful, practical content on all things RevOps.
Read moreMarketers: Is AI Going To Take Our Jobs?
AI-powered creative output still has a long way to go, but the possibility of machines taking over our jobs is definitely there. Here’s our fearless forecast for the future of AI in marketing:
Read moreA Marketing Crash Course from K-Pop
Photo from Dispatch via Wikimedia Commons
How did BTS out-chart Michael Jackson, The Beatles, and Madonna to become one of the most commercially successful music acts of all time? Here’s a comprehensive breakdown of the tactics that have helped K-Pop and BTS achieve global domination.
Read moreHow to Be Successful in Your First Engagement as a Fractional CMO
Over the past 3 years, I’ve served as a fractional CMO or a marketing consultant to 8 growth-stage startups—and I’ve been offered a full-time role during almost every engagement. If you’re looking to take on a fractional CMO role, here’s some advice to help you set yourself up for success.
Read moreDon’t Get Layered: How to Grow With Your Company So It Doesn’t Grow Over You
A ompany’s marketing leadership team will evolve as it transitions from a startup ( less than 100 people) to a scale-up (200+ people)—and layering will often be in the picture. Here's how you can be the layer, not the layered.
Read moreA Marketing Team For Every Startup Stage
You need to right-size the experience level and seniority of your team to where the business is at. Here’s how the composition of your marketing team should evolve at each stage.
Read more7 People-Management Principles for Startups and Scale-Ups
It is incredibly difficult to be a people manager at a scale-up. Big companies have established cultures, leveling systems, training programs, a mature middle-management layer, and mature teams doing recruiting, learning & development, and human resources. But there is a handful of management best practices that cut deep and are worth prioritizing.
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