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Startup Marketing in the Messy Middle

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Prasid Pathak

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Scaling Back on Hiring? Invest in Growth Ops to Keep Scaling

July 28, 2022 Prasid Pathak
Scaling Back on Hiring? Invest in Growth Ops to Keep Scaling

Being resource-constrained creates opportunities to improve productivity and efficiency, making an organization more competitive. Here’s how can you ensure that your revenue org will reap the benefits of this process.

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Tags growth operations, growth, revenue org, downsizing, retrenchment, scaling, startup, marketing automation, automation, efficiency, sales funnel, sales operations
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Don’t Get Layered: How to Grow With Your Company So It Doesn’t Grow Over You

July 8, 2022 Prasid Pathak
Don’t Get Layered: How to Grow with Your Company So It Doesn’t Grow Over You

A ompany’s marketing leadership team will evolve as it transitions from a startup ( less than 100 people) to a scale-up (200+ people)—and layering will often be in the picture. Here's how you can be the layer, not the layered.

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Tags marketing, leadership, executive, VP of Marketing, marketing executive, head of paid acquisition, startup, scale-up, scaling, hiring, lifecycle marketing, marketing automation, email marketing, director of sales, layering, getting layered
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A Marketing Team For Every Startup Stage

June 27, 2022 Prasid Pathak
A Marketing Team For Every Startup Stage

You need to right-size the experience level and seniority of your team to where the business is at. Here’s how the composition of your marketing team should evolve at each stage.

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Tags marketing, scale-up, scaling, startup, leadership
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Scale Without Sacrificing Speed: 7 Steps to Transition from a Functional Org into a Pod Structure

May 5, 2022 Prasid Pathak
Scale Without Sacrificing Speed: 7 Steps to Transition from a Functional Org into a Pod Structure

To preserve their competitive advantage (namely, speed), some forward-thinking scale-ups transition away from the commonplace functional, hierarchical org structure into an agile pod structure—and this ended up being the best thing they’ve done. Here’s why.

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Tags pod, organizational structure, organization, pod structure, scaling, scale-up, jeff bezos, two-pizza rule, cross-functional teams
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What Got You Here Won’t Get You There: How to Scale a Startup from 100 to 500 People

April 27, 2022 Prasid Pathak

Once a startup transitions into a mid-sized business, it would most likely encounter a host of problems that are unique to that phase, including leadership and organizational issues. Here’s how scale-ups can prevent some of the most common growth issues from forming in the first place.

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Tags statrtup, scale-up, scaling, growth, growth operations, leadership, entrepreneurship, metrics, KPIs
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