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Startup Marketing in the Messy Middle

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Prasid Pathak

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Don’t Get Layered: How to Grow With Your Company So It Doesn’t Grow Over You

July 8, 2022 Prasid Pathak
Don’t Get Layered: How to Grow with Your Company So It Doesn’t Grow Over You

A ompany’s marketing leadership team will evolve as it transitions from a startup ( less than 100 people) to a scale-up (200+ people)—and layering will often be in the picture. Here's how you can be the layer, not the layered.

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Tags marketing, leadership, executive, VP of Marketing, marketing executive, head of paid acquisition, startup, scale-up, scaling, hiring, lifecycle marketing, marketing automation, email marketing, director of sales, layering, getting layered
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7 People-Management Principles for Startups and Scale-Ups

February 22, 2022 Prasid Pathak

It is incredibly difficult to be a people manager at a scale-up. Big companies have established cultures, leveling systems, training programs, a mature middle-management layer, and mature teams doing recruiting, learning & development, and human resources. But there is a handful of management best practices that cut deep and are worth prioritizing.

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Tags startup, scale-up, hiring, people management, principles, marketing, performance
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