Over the past 3 years, I’ve served as a fractional CMO or a marketing consultant to 8 growth-stage startups—and I’ve been offered a full-time role during almost every engagement. If you’re looking to take on a fractional CMO role, here’s some advice to help you set yourself up for success.
Read moreOpen-Sourcing My Performance Review Process for Early-Stage Startup Leaders
Open-Sourcing My Performance Review Process for Early-Stage Startup Leaders
Outside the structured review process of a corporate job, is there an accurate way to assess the performance of a startup leader or startup consultant? How can we tell if we’re on the right track in these amorphous early-stage jobs that so many of us find ourselves in today?
Read more7 People-Management Principles for Startups and Scale-Ups
It is incredibly difficult to be a people manager at a scale-up. Big companies have established cultures, leveling systems, training programs, a mature middle-management layer, and mature teams doing recruiting, learning & development, and human resources. But there is a handful of management best practices that cut deep and are worth prioritizing.
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